Milwaukee Entrepreneur Coach

Transforming entrepreneurs into amazing business owners

I'm Brent Halfwassen

I’m an entrepreneur, speaker, dad, and operational and financial expert dedicated to transforming you into an amazing business owner so you can achieve your dreams.

Work With Me

Why Work with Brent?

My focus is on passionate small business owners, entrepreneurs, and side-hustlers like you. I will get you ready to be propelled toward amazing success.

By building into you through our customized business coaching and consulting methods, you will have the tools to transform how you operate and build the business you love to lead and live the life you were created to have. You can achieve your dreams.

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Companies I can help the most:

I started Halfwassen & Associates to focus on entrepreneurs and small business owners with less than 10 years in business. If you are leading your business by yourself without much outside support, we should talk.

YOU are the key to making your business grow. We are here to help you transform your business processes and measure what matters so you can grow your profit and accelerate your business.

Our unique style of coaching and consulting focuses specifically on you. By transforming your amazing skills, products, and services, together we can make a truly great business.

Get ready to build the best business you deserve.

Here are some companies we have helped. We can help yours too.

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This is how having an entrepreneur coach will help you overcome your obstacles so you can make the money you deserve.

  • Overcome financial and operational roadblocks to your success.
  • Learn how to preserve your profits and keep your cash.
  • Get the tools and tricks you need to get unstuck and deliver on your promise.
  • Tell your story and maximize its impact, either for funders or customers.

My focus is on passionate business owners, entrepreneurs, founders, side-hustlers, and decision makers like you.

My Story Board

Milwaukee has been my home for over 20 years. I moved to this city. I stayed in this city. I love this city. I worked with a team to start a church in this city. My kids go to public school in this city.

Why?
Because I believe this city is as great as those who are willing to commit to it. Neighborhoods and communities will be awesome because of the businesses and start, grow and thrive in them.

I can walk to restaurants, shopping, my barber, my auto shop, parks, movie theaters, plays, concerts, and my library. I can waive at my friends, the owners, as I walk by.

All of this is possible because entrepreneurs and business owners are making the city great.

You can too.
I want to help you build your business and establish deep and amazing roots in our community.

  • So you can make the difference you dream of.
  • So you can live the life you want to lead.

Having worked with over 500 starting and growing entrepreneurs in the Milwaukee region, I get it. Now I want to help you grow the business you dreamed of.

Become who you were created to be. Connect with Brent on LinkedIn to learn even more.

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Here is what business owners are saying about us.

When I came to Brent, I didn’t know how to make my product a reality. Brent quickly identified the most important actions I needed to take for my success. Following his recommendations, we created a high-impact pro-forma budget along with a powerful business plan and pitch deck. His connection with several other mentors gave me access to the industry expertise to rapidly accelerate our product development and approval.
Lindsey RoddyFounder of RoddyMedical
Brent was able to align my business requirements with funding needs. He was the first person who was able to “see” the opportunity of the full business and help me tell its story. His financial analysis and advice allowed me to validate my numbers and know I was ready to get funded.
Sharon KevilFounder of Forti Goods
I still remember walking into your office for an Entrepreneur Coaching Session on June 11, 2019, at 8:30 a.m. Although I was nervous, you made me feel comfortable once I shared my story with you and also said something that I will never forget, “Ruben, you need to go on a Speaking Tour and share your story. Go to as many events and let people know about you.” Sure enough, you were going to make sure I keep on that path because by June 12, 2019, at 1:36 p.m., you introduced me to Rotary groups. Now, here we are over two years and still following your advice by sharing my story and building connections.
Ruben GaonaCo-Founder, COO, The Way Out
Brent's guidance is helping me start and build my business in a strategic way. While I know plenty about the practical how-to of business operations, I have much less experience with prototyping a product, getting feedback, and building a following. And from day one, I knew I'd need to answer some big questions about the business model. Brent has been a great ally for all of this. He's provided fantastic suggestions for next steps, recommended reading, and how to think about the challenges in front of me. He's good at taking cues from me about what I already understand and where I need help. Checking in over time has also provided me with an opportunity to look back at how far I've come and to feel like I have support for the rest of the journey.
Diana LuepkeOwner of Joyous Wild
Before my coaching session with Brent, I was feeling very overwhelmed. I recently quit my full time job to become a full time entrepreneur, and my head was all over the place. After my session, I felt relieved. I was reassured that what I was feeling was normal, and that Brent would help work me through it. I was given concrete items to work on, which was very helpful because my to-do list is never ending. I’ll definitely be scheduling another session with Brent. It was extremely helpful.
Cierra B. Chesir, JDOwner of Thee Traveling Attorney LLC
I wanted to make sure I was pointing in the right direction for my business. Brent gave me advice and tips on how to create more visibility for my brand and ways to market my business. As I sat and talked to Brent, I always got new directions to help me and my business grow.
Tremayme GlassOwner of TremTechAV LLC
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