Milwaukee’s Small Business Coach for Owners & Entrepreneurs
Transform Your Hard Work into Hard Cash
It’s time to get unstuck. Let me show you how.
Join Our Enhanced Entrepreneur Experience
For exclusive access to tools, resources, and updates
MKE's Small Business Coach
We are the premier Milwaukee-area small business coach.
We coach you, as the entrepreneur and business owner, to transform your hard work into hard cash by mastering the link between what you do and the results you want to achieve.
You found your purpose and passion – now build your best business through our custom business coaching approach centered on you and your unique needs.
Are you ready for the Halfwassen Advantage?
Our Services
Speaking & Workshops
We equip you through personal & business development, addressing your entrepreneurial mindset, planning, strategic goals, tactical next steps, focused problem solving, individual and group coaching to build the business you envision.
Financial Goals & Alignment
Discover how to align your financial results with your business story and your operations to achieve the success you want.
Masterminds & Group Events
Learn from other amazing business owners and entrepreneurs through these facilitated guided events.
Entrepreneur Encounters
Running a business is not a solo journey. We all need to meet more entrepreneurs, founders, and business owners just like us. Tell your story. Create a community. Get support for your success. Give back to others on the journey. That is our strength. It can be yours as well.

Entrepreneur Encounters Episode 1 — Kim Malone
For small business owners, transitioning from a salary to working for ourselves. Kim shows us how she made the move to apply her 20+ years
How MKE's Small Business Coach benefits you
Identify where you are and where you want to be, and then take the next steps toward making it happen.
Reframe the obstacles and the roadblocks so you can direct your energy on what is most important to you.
Being your own boss is lonely. A coach will build you up and keep you accountable so you can hit your goals.
Get our latest FREE resource for your small business.

By downloading, you’ll also receive periodic emails with exclusive access to tools, resources, and updates. You can opt out at any time.

Meet Brent Halfwassen
Brent Halfwassen a reality-focused visionary empowering entrepreneurs and business owners to grow their profits and accelerate their business. He has spent over 20 years building businesses and opportunities, coaching hundreds of entrepreneurs and business owners around him, and evolving his own entrepreneurial focus.
Brent is the go-to expert for passionate Business Owners, Entrepreneurs, Founders, and Side-Hustlers, like you, who feel stuck and are:
- Struggling to preserve your profitability and keep your cash,
- Launching your business but found reality doesn’t match your plan,
- Experiencing financial and operational roadblocks to your success,
- Having difficulty telling your story and maximizing its impact.

What They Are Saying About Us
From Our Posts
Find your Small Business Scaling Score
To scale with purpose, we must measure our starting point. There 5 key areas every small business owner needs to improve to be ready to …
Entrepreneur Encounters Episode 1 — Kim Malone
For small business owners, transitioning from a salary to working for ourselves. Kim shows us how she made the move to apply her 20+ years …
Simple 60 Workshop — New Year, New Mindset
How are we going to achieve all of the goals have we made for our small businesses? It is not a lack of motivation that …